Our New Jersey restaurants need our help. COVID-19 is wreaking havoc on their businesses and has put thousands of servers, cooks, bartenders, and chefs out of work, and our local economies at risk.
To help restaurants generate immediate cash flow, the restaurant POS service Toast has launched Rally for Restaurants, a directory of restaurants across the country that makes it easy for you to support them by purchasing gift cards.
By buying gift cards to your favorite restaurants, you’re giving money today in exchange for food in the future, offering them a lifeline as they navigate COVID-19.
What You Can Do
Use the directory to find and purchase gift cards from your favorite local restaurants.
Share your contribution on social using #RallyForRestaurants and tag the restaurant, and Toast will donate $1 to Toast.org (up to $250,000) to provide direct support to restaurant workers affected by COVID-19.
Don’t see your favorite restaurants listed? Add them to the directory. (They must have a way to sell gift cards online.)
Restaurants, you do not have to be a Toast client to get your online gift card link listed.
Let’s come together and support our communities and the restaurants we treasure. When this social distancing stuff if over, I know I’ll be racing out to use those gift cards.
If you’ve got corned beef leftovers, it’s go time! Here’s a recipe for corned beef with hash–an old favorite on Chef Mike Colletti’s previous brunch menu at the Shannon Rose Irish Pub, in Clifton and Ramsey.
Corned Beef Hash with Eggs
A popular brunch menu item, with an Irish spin!
Ingredients
Serves 4
For the hollandaise sauce:
½ lb salted butter
6 egg yolks
1 teaspoon lemon juice
1 tablespoon of water
Salt and pepper
For the hash:
Leftover corned beef (about 2 to 2½ cups)
Home fries (cooked in advance)
1 tablespoon butter
½ cup beef stock
1 egg, prepared to your liking
Chives, for garnish
Directions:
Make a simple hollandaise sauce. Start by melting ½ lb of salted butter. Next whisk together 6 egg yolks with 1 teaspoon of lemon juice and 1 tablespoon of water.
Using a ladle, slowly stream the melted butter into the egg mixture. It is super important that you whisk the mixture the entire time while adding the butter to prevent the sauce from breaking. Season with salt and pepper and hold at room temperature until needed.
Chop up cooked corned beef into bite-size pieces.
Heat a pan on medium-high heat and add 1 tablespoon of butter. Add the chopped corned beef and the prepared home fries and cook for 4 minutes on one side. Flip the mixture and cook for an additional 3 to 4 minutes, until well browned.
Add ½ cup of stock to the pan to make it sizzle. (We use a homemade Guinness stock.)
Top the hash with an egg prepared to your liking. (We suggest a preparation with a runny yolk like poached or sunny side up.)
Ladle the hollandaise sauce over the eggs, being sure to let it run onto the hash and top with fresh chopped chives.
Well, New Jersey. Judging by the empty cases in every grocery store I hit yesterday, we’ve all got a lot of cooking ahead of us. Restaurants are officially closed as of today. Some are still doing takeout, but I am also planning on cooking, especially with both of my boys home from college and constantly hungry.
Preparation Time
I have to admit, I came late to the prepping party, holding onto my denial until I just couldn’t do it anymore. So, I was one of the lucky ones to get into Costco at 9:30 a.m. yesterday before they closed the doors and started to hold customers outside because the store was over capacity.
My lateness to a Costco run resulted in limited choices but it didn’t stop me from spending over $400. This doomsday prepping is expensive. It also must be confusing for those of you who are not really keen on cooking.
And for me, with a fridge and freezer packed with stuff, my problem was simple, but big: Where do I start?
Answer: A two-week menu.
It’s a fun way to plan your meals and even though my kids are older (18 and 22) they still enjoy being able to vote on a dinner option. It also helps me to visualize exactly what we have on hand, what I may need to freeze, and what I can do to plan ahead.
I’m still on the hunt for some pork to fill in this menu. There was none at Costco yesterday. Just a sea of ground beef, roaster chickens, and frozen food, so keep that in mind when you look at my meal plan.
My family’s two-week social distancing “SD” menu
We’re all in the same boat so I figured you may be able to use some recipe inspiration to help keep things interesting. Below, I’ve put together a list of some of our most popular recipes. Please don’t judge me on my horrible food photos from back in the day. My photography skills have come a long way since then.
I saw a lot of Nutella at Costco. If you scooped up a jar, this is a cute dessert idea. I’ve always got strawberries in the freezer so yay. And if you’re fresh out of pizza dough, tortillas will work great.
When searching for recipe ideas to spice up your menu, you may find that you just don’t have the spices or ingredients you need. Have no fear. There are many ways to substitute ingredients. Here is a fantastic site for substitutions.
We’re Here for You
Please take care of one another and yourself during this time of stress. We’re here for you at Jersey Bites. If you have a question on how to prepare that hunk of beef you picked up out of desperation or just want to share your own prepper tips and tricks, please post questions and your photos to our Facebook page or tag us on Instagram. We’d love to hear from you. Social distancing sucks, and we are in it together. Apart, but together.
Cynthia Soto is a firm believer in things falling into place as they should. She had no intention of starting a culinary career until she was let go from her job in the garment industry during the 2009 recession. “I looked into the ‘happening things’ and new careers, and it so happened that everybody was into cooking,” Soto said. She decided, on a whim, that she would attend culinary school and try to make a career out of it.
Early Empanadas
Soto started cooking empanadas when she was approached by a friend who worked at a restaurant in Jersey City. “He said, ‘You make empanadas, don’t you?’ And that’s how it started,” she said. “I started selling to local businesses, and it just kind of spiraled after that.”
Exciting Growth
Soon, Soto was approaching other local businesses with the hope of selling her empanadas. “I was a local chick driving around with empanadas in my trunk.”
The business, Empanada Lady, has grown more than Soto knew was possible. She has a café in Verona as well as a food truck; she’s hoping to build her second truck in the near future.
Soto recently made a deal to do corporate pop-ups, so the empanadas will soon be available in places such as Prudential, Goldman Sachs, and CNBC. Through it all, she reminds herself that things will always fall into place.
“I thought I would be in fashion my whole life, and now I’m the total opposite of fashion; I never do my hair, and I’m always in tights and a sweatshirt,” she said. “But I’m happy. Stressed, but happy.”
Empanada Lady 20 Grove Avenue
Verona, NJ 07044
973-239-7812
For those who have had the pleasure of dining at one of B2 Bistro + Bar’s several locations, you can understand the buzz circling around their newest location, in North Brunswick. Since the eatery’s inception at its Red Bank, New Jersey location nearly five years ago, diners have been delighted with the wide variety of creative dishes executed by Executive Chef Cesare “Chez” De Chellis and the cool vibe and décor of the B2 brand.
The success of the restaurant led to the opening of their second and third locations in Point Pleasant Beach, New Jersey, and West Reading, Pennsylvania, shortly thereafter. Now, owners/operators Stephen Valentine and Sandy D’Anton are excited to reveal the newest B2 Bistro + Bar, on the bank of Farrington Lake, in North Brunswick.
“We are thrilled to bring the B2 brand, including our award-winning, dry-aged burgers and wood-fired pizza to North Brunswick,” said managing partner Valentine. “We couldn’t ask for a prettier location or for a warmer welcome from patrons. The renovations took about six months and what we have now is absolutely breathtaking. We look forward to becoming a destination for a good time, great food, and memorable celebrations for many years to come.”
The restaurant formerly known as Lago underwent major renovations, including a brand-new bar area; glass garage door leading out to the expansive patio; an open kitchen with a wood-fired pizza oven, grill, and sushi station; new exterior finishes; and the expansion of an all-new private event space.
Based on the popular bistro-style cooking in the United States, France, Italy, Spain, Greece, and other Mediterranean countries, B2’s culinary focal point is its wood-burning oven, where many of the dishes are prepared, even beyond their specialty pizzas. The exposed oven serves as a key social-gathering point in the restaurant.
B2’s commitment to sourcing locally is demonstrated in their seasonal menu. Guests can expect exciting changes to the menu as well as weekly specials spotlighting the season’s best meat, seafood, and produce, all sourced from the area’s finest purveyors.
The new B2 Bistro, with its beautiful lakeside location, is the perfect destination for dinner or cocktails under the stars and for hosting weddings and other special celebrations. They also have live music on Friday and Saturday nights. You can find their full menu online at B2Bistro.com and follow them on Facebook and Instagram.
B2 Bistro + Bar
230 Washington Place
North Brunswick Township, NJ
732-297-3803
The writer was invited to visit Jockey Hollow Bar & Kitchen and the meal was complimentary.
Five years in, Jockey Hollow Bar & Kitchen continues evolving to adapt to the tastes of its guests. Last fall, proprietor Chris Cannon put his faith in Executive Chef A.J. Capella, who joined the popular Morristown restaurant in September 2019 and has become the leading under-30 talent working in a Garden State restaurant kitchen.
The Culinary Institute of America graduate was the winner of the Garden State Culinary Arts Foundation 2017 Rising Star Chef Award, and has worked in some of the finest kitchens in the area including Uproot, under the tutelage of Chef Anthony Bucco; as Chef de Cuisine at the Ryland Inn under Chef Craig Polignano–his Jockey Hollow predecessor; and most recently, at A Toute Heure, where he was head chef.
Brunch, Reimagined
Back in November, Jockey Hollow replaced its à la carte brunch menu with a spectacular new brunch buffet (note that items listed are subject to change to reflect the freshest ingredients available to Chef Capella).
Brunch is available on Sundays from 11 a..m until 2:15 p.m. in the Oyster Bar and features a variety of delectable dishes made with seasonal ingredients.
Buffet options include seasonal frittata, brioche French toast with seasonal fruit compote, banana bread pancakes, shrimp ‘n grits, crispy potato hash, breakfast turkey sausage, Nueske’s artisanal bacon, house-made cereal, house-made almond milk, bagels alongside house-cured salmon, two local organic seasonal salads, local cheeses, Greek yogurt, house-made granola, house-made desserts, fresh fruit, and more.
Guests can also stop by the carving station and the organic local omelet station.
Seasonal fruits
Some of our favorites were the shrimp ‘n grits, the carving station with sliced-to-order local strip loin, and a seasonal local beet salad. The shrimp ‘n grits featured creamy grits with large perfectly-cooked shrimp.
The friendly chef at the carving station sliced juicy beef which I paired with horseradish. We also enjoyed some à la carte oysters on the half shell, which we highly-recommend diners order along with various other fresh seafood.
Oysters on the half shell
And a Beverage or Two
Of course it wouldn’t be a Jockey Hollow meal without some of the best cocktails in New Jersey or without fabulous wines, including a sparkling wine from Cannon’s own label, Cannoncru (read about this fantastic side project of Cannon’s).
Drink specials include $15 bottomless mimosas and half-price bottles of Champagne.
The cost of brunch is $29 per person (plus beverages, tax, and gratuity) and $13 for children under 12.
The following release includes details about the upcoming Girl Scouts Heart of New Jersey’s Great Cookie Cook-Off, for which Jersey Bites founder and executive editor, Deb Smith, will be on the judging panel. Tickets can be purchased online through Thursday, March 5.
Competition to Soar for Girl Scouts Heart of New Jersey’s Great Cookie Cook-Off
NORTH BRANCH, NJ: Does a Thin Mint chocolate ganache cupcake or perhaps Samoa shrimp with a Do-Si-Do sauce sound appetizing?
If so, you’ll love the third annual Girl Scouts Heart of New Jersey (GSHNJ) fundraiser. This holiday season, professional chefs are dreaming up their perfect recipe, while GSHNJ prepares for the upcoming Great Cookie Cook-off, to be held in Scotch Plains on Thursday, March 12.
The time is now to purchase your tickets to this unique event, to be held 7 to 9 p.m. at Shackamaxon Country Club, which will play host to more than 250 of the greatest connoisseurs of Girl Scout cookies. It will be the challenge of a lifetime to concoct the perfect dish, featuring one or two Girl Scout cookies, that will be memorable, attractive, and of course, lip-smacking good.
“We can’t wait to see how each chef will use his or her special culinary talents to transform Girl Scout cookies into a creative appetizer or dessert for all attendees to share, enjoy, and gush about,” said Mara Tolas, Director of Development for GSHNJ. “The various dishes that have been created over the past two years have been ingenious, and we can’t wait to see what our chefs have cooked up for 2020.”
Three esteemed experts in Girl Scout cookies will serve as judges, and name a lucky and talented chef the winner of the 2020 Great Cookie Cook-Off.
The Lineup
Competing chefs include Kiersten Gormeley of Shaka Bowl with two locations in Hoboken; Lauren Petrovski of the Tropicana in Atlantic City; Brian Walter, executive chef at Shackamaxon Country Club; Dell Da’e of Da’e Catering & Event Services in New York; Vonda McPherson, owner of Vonda’s Kitchen in Newark; Jose Gonzalez from The Coffee Box in Plainfield; Asia Bullock of Asia B’s Sweet Treats in Montclair; Jennifer Bridgeman, owner of Simply Delightful Treats in NJ; Alycia Matthews the Foodie Engineer in NJ; Renee Blackman, private chef and caterer in New York; Kizzy Banks of Kizzy’z Kitchen in Newark; and Caitlyn Glynn, a GSHNJ staff member and owner of Creations by Caitlin in Westfield.
2019 Winner: April Harris-Holmes, founder of Keeping You Sweet
“We would like to thank Nneka Nurse, owner of Best Dressed Plate, for being this year’s Golden Spatula Presenting Sponsor,” said Natasha Hemmings, CEO of Girl Scouts Heart of New Jersey. “This fundraiser benefits so many girls; it helps to support all of our leadership programs, and so much more. Proceeds from the cook-off will help fund opportunities for girls to participate in the Girl Scout Leadership Experience.”
The fun-filled event will feature a silent auction, a tricky tray raffle full of great prizes, the ever-popular wine pull, passed hors d’oeuvres, gourmet food stations, a cash bar, and all the Girl Scout cookie creations you can handle. Tickets are $75 per person, or $130 for two. Ticket sales close Thursday, March 5.
Girl Scouts Heart of New Jersey (GSHNJ) believes in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Providing nearly 18,000 New Jersey girls access to premier leadership programs and mentors throughout Essex, Hudson, Hunterdon, Somerset, Union, southern Warren, and parts of Middlesex counties, GSHNJ offers girls a chance to practice a lifetime of leadership, adventure, and success. GSHNJ has three service centers located in North Branch, Westfield, and Montclair, and operates three summer camps: Camp Hoover in Middleville, NJ, Camp DeWitt in Hillsborough, NJ, and The OVAL in Maplewood, NJ. To volunteer, reconnect, donate, or join, please visit www.gshnj.org.
Top photo: Creation by Chef Jennifer Bridgeman of Simply Delightful Treats (NJ).
All photos are courtesy of Girl Scouts Heart of New Jersey (GSHNJ).
Arriving ready to impress, the burning question on these firefighters’ minds was who among them would win the trophy for best gourmet cooking, best firehouse cooking, and best dessert.
About 25 departments participated. The dishes they prepared ranged from firehouse chili to chicken and waffles, arancini to ravioli, and tacos to smoked pork belly bruschetta.
Dessert did not disappoint. Selections included chocolatey cupcakes, passion fruit parfaits, a Snickers cheesecake pie, and more.
The firefighters displayed their entrees to the judges, who then tasted every dish entered. The judging panel included chefs, food writers, and former pro athletes.
The Big Winners
Gourmet
1st: East Orange Firefighters and Dispatchers—Short rib arancini with herb ricotta marinara
2nd: Elizabeth Firefighters—Braised short rib ravioli
3rd: Bayonne Firefighters—Chorizo, shrimp, and scallop street tacos
Short rib arancini with herb ricotta marinaraEast OrangeBayonne’s chorizo, shrimp, and scallop street tacosBayonne
Dessert
1st: Morristown Firefighters–Passion fruit pleasure parfait
2nd: NJ FMBA Retirees—Love Me Tender tart
Firehouse
1st: Paterson Firefighters—Chicken and waffles with sriracha honey butter
2nd: Harrison Firefighters—Firehouse chili with jalapeño cornbread
3rd: Union Firefighters—Smoked pork belly bruschetta with Thai chili sauce
Paterson
People’s Choice
Gourmet: East Orange Firefighters and Dispatchers—Short rib arancini with herb ricotta marinara
Dessert: Linden Firefighters Pinto Pie—Snickers cheesecake with Oreo crust
Firehouse: Paterson Firefighters—Chicken and waffles with sriracha honey butter
LindenLocal 500MorristownElizabethHarrisonUnion
Not only did the attendees get to sample all the firehouse offerings, but a variety of restaurants served their favorite fare as well, including lamb chops, paella, and mini gourmet doughnuts, fresh from the fryer.
A wide selection of samples of wines, beers, and spirits added to the experience.
Years ago, Risa Magid Boyer thought she wanted to pursue a career in graphic design. That lasted until she started working at a restaurant in college. “I got hired as a line cook with literally no experience other than a love for cooking,” Boyer said. It was from there that she decided to leave college to pursue a culinary career.
And pursue a culinary career she did. Boyer attended the Culinary Institute of America, where she graduated with a bachelor’s degree in restaurant management and an associate’s degree in baking and pastry arts.
The Road to a Culinary Life
Even with a career-path switch, design remained important to Boyer, and in exploring the culinary world, she thought the artistic aspect of pastries would be the best fit for her. “I thought I could take what I had learned in college and my passion for graphic design and use it.” Over time (and lucky for the rest of us), she learned to appreciate the savory side of cooking as well.
Diving into the Business
When Boyer started working in the culinary industry, she ran an LLC called Pastries By Risa. However, as she made professional headway, she decided to open up a brick and mortar where she could showcase pastries.
Boyer launched Vanillamore in 2017, and while the Montclair restaurant’s sweet name brings dessert to mind, the eatery is truly a celebration of both sweet and savory. “People immediately gravitated toward our savory food,” she said. “If they didn’t have dinner the first time, they came back for it.”
Have a Seat…at Vanillamore
These days, the savory lunch and dinner items account for the majority of Vanillamore’s sales, though the restaurant still prides itself on its dessert selection.
In addition to lunch, dinner, and desserts, Vanillamore is also open for brunch, dinner, and afternoon tea. In recent months, Boyer revitalized the tea options, and offers a pre-fixe menu, which includes two tea selections.
As craft beer drinkers, we love to explore the latest flavors and styles that our favorite breweries concoct: Milkshake IPAs, Hazy New England IPAs, Pastry Stouts, and, well, you name it. Have you ever wondered what brewers themselves are drinking after a tough day in the brew house? I have. I conducted a highly unscientific poll of some of my favorite breweries and got some surprising answers.
Low and Light, but Tasty
Augie Carton of Carton Brewing(Atlantic Highlands) set the tone for most of the answers. “This Town only exists because we had to brew more than a tippy worth a month…” he admitted. This Town is a classic lager that clocks in at under 5% ABV and is accented by fruity and flowery Opal hops. The “tippy” is a little home-brew system the staff uses to quench the thirst of the brew crew. This Town became so popular with the brewers that it ended up in cans all around Monmouth County. Carton’s Highlander Weiss series, a funky take on tart Berliner Weiss, is popular, too. “We held back 20 cases of Tak just to get one brewer through until the next time we brew it,” he told me. Tak is brewed with pickled cherries and is only 3.9% ABV.
Carton Brewing This Town lager. Courtesy of Carton Brewing
Three 3’s (Hammonton) Mike Geller agrees with the idea of a lager. “Without a doubt, if our Pitter Patter Pils is on, that’s everyone’s go-to,” he said. Don’t underestimate the beauty of crisp pilsner! However, Geller does admit that when the thermometer dips low there is a corresponding uptick in Coffee Porter consumption after shifts.
At Backward Flag, Torie Fisher is on board with the lager idea as well. “I agree with most–I’m reaching for any light lager I might have around.” They don’t actually brew a lager yet but Fisher has an alternative option: “Out of our regular line up my go to is our Oak Armored Pale,” she said. “It’s light and crisp and is the closest thing to a lager I brew right now.“ She also recommends pairing it with some bourbon at home.
Malty but Nice
According to Brett Bullock, of Screamin’ Hill Brewing (Cream Ridge), “One of our favorite shift drinks is Grumpy Farmer. It’s a 4.1% English-style pale ale that is the perfect way to cap a long day of farming or brewing.” English pale ales tend to have a more prominent malt presence than their American cousins which makes sense for Screamin’ Hill. All of their malt is grown right there on their farm.
If you’re old enough, you might remember one of the earliest craft beer crazes–amber ale. Although it’s considered passé today, Donn Hoosack of Manafirkin Brewing (Manahawkin) likes to wind down his brew day with Don’t Look Back in Amber which features his favorite malt called Denhoff from Two Track Malting Company in North Dakota. It imparts notes of toasted biscuit and pecan.
“I can drink this beer by a fire or fishing on a boat baking in the sun,” Hoosack said. “It’s our universal everyday drinking kind of beer. It pairs well with almost any food or situation, kind of like a hybrid golf club, and you definitely want one of those in your bag.” Sounds like it might be a good choice at the 19th hole, too.
Salty and Sour
The gang at Flying Fish (Somerdale) likes to reach for something sessionable and refreshing. Salt and Sea is a slightly tart session sour with a hint of strawberry and lime that they introduced last year.
Salt and Sea Variety Pack from Flying Fish Brewing in Somerdale
Lou Romano tells me, “This year, we’ve brewed two new variations, one with blackberry and kiwi, and another with pineapple and mango.
So the debate around here lately has been about which is the favorite: the ‘OG’ version, or one of the new ones?” You won’t have to choose because they’re putting all three in a variety pack this spring.
Flying Fish brew crew from left to right: Barry Holsten, Chris Vaughn, Mike Zarzecki, Brian Vanderslice, Lea Ann Wood, Mike Jadach. Courtesy of Flying Fish Brewing
The theme carries over with the surf culture represented by Last Wave Brewing (Point Pleasant Beach). “If there’s one beer that we gravitate towards regularly, it’s our Lightly Salted Ale because it balances drinkability with hop flavor so well,” said Nick Jiorle.
Lightly Salted by Last Wave Brewing, Point Pleasant Beach
“It’s a beer we built for the Jersey Shore, with a light grain bill and kolsch yeast, which makes it easy to drink a few after a hot day in the brew house–or on the beach–but with late hop additions that give it a bright, tropical finish.” A pinch of salt makes this 5.3% ABV beer a real thirst quencher.
Bert Roling (left) and Nick Jiorle (right) of Last Wave Brewing share a beer in their brew house.
The Outliers
Brian Kulbacki at Departed Soles (Jersey City) sort of agrees with the group, saying, “I would say 89.3% of the time, I’m having whatever lager we have on draft, or one of our traditional, lighter bodied dark beers (Modcup Stout, Nuts, Mean Muggin).”
However, Kulbacki likes to zig when others zag. “I won’t lie–I love how our Little Neo’s Pastry Stout came out, and when I’m having a fun night out after work, I’ve been starting with that since its debut two weeks ago.” I guess 10.7% of the time a pastry stout is the way to go. Who am I to argue?
Departed Soles brew team from left to right: Brian Kulbacki, Tyler Hansen, Brant Schweinsberg, Mike Nazzaro, and John Giunta. Photo by Ryan Mimmo
Last, but certainly not least: Gretchen Schmidhausler, whose Little Dog Brewing (Neptune City) has a lineup rife with day-ending beers. Duck Boy Pale Ale finished with floral and citrus Cascade hops seems like it would fit the bill. Or, how about her signature Gesundheit! German Altbier? It’s malty and easy to knock back. So, which one does Gretchen prefer? “Honestly, other than QC (quality control) in the brew house each week, I come home and have a glass of red wine.” It’s not always all about the beer.
Brewing great beer is both a science and an art. It’s also a lot of physical work. That’s especially true at the craft brewery level. Cheers to New Jersey’s hard-working craft brewers and to the beers they drink.
The writer was invited to visit Primo Mercato and the meal was complimentary.
How absolutely magnificent was the Primo Mercato dining experience? Dare I say it was extraordinary? Yes, that’s the most accurate way to describe it.
Nestled in the Mall at Short Hills, Primo Mercato is a market that combines sensational fresh food, a friendly bar and extensive wine list, and tasty live jazz music, all of which feeds the soul. (The John Bianculli quartet performed romantic ballads on the eve of Valentine’s Day when this reporter and his wife visited.)
The Experience
A relaxed, friendly atmosphere of hospitality proved to be an equally outstanding element of the dining experience. There was a professional, courteous, welcoming spirit that came from the entire staff—from the servers and bartenders, to the cooks working the grill, to Lorenzo Piombini, manager, and GiGi Putzu, executive chef. For example, in the open kitchen, one of the line cooks said he was preparing a creamed spinach platter as a special customer request. “It’s not on our menu tonight, but a customer asked for it, so I’m making it from scratch.” Bravo!
Primo Mercato, which opened in December 2018, celebrates the traditions of Italian comfort street food, inspired by the iconic Mercato Centrale in Florence, Italy. “The concept of a ‘mercato’ or market is deeply entrenched in Italian culture; not only a place to shop and eat, but a place for a people to gather, truly the heart of the community,” said a representative.
Occupying 17,000 square feet in the Mall at Short Hills, the Primo Mercato floor plan features dedicated stations for meat, fish, pasta, deli and salad, along with the main bar, a café, a pizzeria, and the small restaurant, which includes a secondary bar.
My southern Italian ancestral genetics began to percolate with the arrival of a superb appetizer course, which included a grilled and chilled octopus salad, fried calamari, and a small pizza sampler. The cold octopus salad—a true delicacy, tender and delicious—warmed my heart and kindled memories of family food gatherings from years ago. In addition to sections of the octopus tentacles, the salad was composed of toasted bread, baby spinach, heirloom cherry tomatoes, and Taggiasca olives. It was a stunning harmony of textures and flavors.
Octopus saladFried calamariPappardelle in beef Bolognese sauceSeared tuna
We moved to the restaurant section of the market and chef GiGi revealed what he had created as the main course. First, a colorful, shaved golden beet root salad (shown at top), with marinated beet root cubes, all topped with arugula, goat cheese, and chopped walnuts, followed by fresh pappardelle with a savory beef Bolognese sauce.
This was followed by seared tuna, accompanied by fennel and arugula greens, red bell pepper puree and sunchoke chips. Each dish was a dazzling work of culinary art in terms of presentation and preparation. Another bravo!
The Journey Continues
Having fully indulged in our meal, there was no room for dessert—at least that’s what we initially thought—but sometimes duty calls and you must answer the call to duty. That meant consuming an enchanting “pre-Valentine’s Day” strawberry mousse/gelatin cake, along with butter cookies, and Sicilian cannolis dipped in chopped pistachios.
Strawberry mousse/gelatin cake, butter cookies, and Sicilian cannolis dipped in chopped pistachios
About the Restaurant
Primo Mercato has lunch and supper menus. For the latter, the list includes appetizers (truffle burrata with parma prosciutto; beef carpaccio with raw vegetable spaghetti; shaved parmigiano and mustard mayo; and a soup of the day), main courses (fried breaded chicken breast Milanese with French fries; wild salmon filet with vegetables ratatouille; eggplant parmigiana; and several steak choices); a collection of fresh pastas (linguini with shrimp and zucchini; spaghetti “alla carbonara”; and gnocchi stuffed with porcini mushrooms and a creamy truffle sauce).
Desserts are tiramisu, three-chocolate mousse, handmade pastries, and a tart with custard cream and fresh fruit. Strolling through the mercato, I stumbled upon a display case of numerous, tempting pastries and desserts.
Lorenzo and GiGi offered some insight into their respective journeys. Both men were born and raised in Italy. Lorenzo is from Modena while GiGi hails from the island of Sardinia. GiGi received his culinary training in Italy, while Lorenzo has been involved in the restaurant business for more than a decade, including a stop in London. They expressed their gratitude for having an opportunity to pursue their careers in the United States.
Executive chef GiGi Puztu (left) and manager Lorenzo Piombini
Even though they didn’t come out and say it directly, one could see that these gracious young men are a bit homesick for Italy, as revealed in the tone of the voices and the look in their eyes. Nevertheless, they were enthusiastic about being associated with Primo Mercato and expressed a warm-hearted appreciation for the customer relationships they’ve established in New Jersey.
Grazie Mille Primo Mercato. Your kitchen and kindness filled us with good food and lots of love on the eve of Valentine’s Day. Arrivederci for now; we’ll be seeing you soon.
Primo Mercato
The Mall at Short Hills
1200 Morris Turnpike
Short Hills, NJ 07078
862-309-9210
This sponsored article is brought to you by Downtown Cranford.
Around the World in Cranford, NJ
Maybe you’re in the mood for souvlakia at Ambeli Greek Taverna. Or perhaps you could go for an order of shakshuka at Oasis Restaurant. And it’s quite possible that you’ll end any meal with a dark chocolate mousse macaron from Délice Macarons. A seemingly endless list of eateries may be rooted in lands far from the Jersey coast, but these up-and-coming hot spots all have one thing in common: Cranford.
Appetizer platter from Oasis
Over the past few years, Cranford’s dining scene has exploded. These days, people travel from far and wide to enjoy any number of cuisines in the Union County community. If you haven’t been there, now’s the time to pay Cranford a visit: Restaurant Week kicks off Sunday, February 23.
Margaritas from River & Rail
Restaurant Week: What You Need to Know
Artichoke brie dip from Kilkenny House
The Downtown Cranford Winter Restaurant Week is back this February! From Sunday, February 23 through Friday, February 28, diners can enjoy prix fixe dinner menus at a number of downtown restaurants. There are options for everyone’s tastes, from casual to fine dining, from Greek cuisine to Irish, Italian, American, Mexican, and more. Diners can look over the menus onDowntown Cranford’s websiteand are encouraged to make reservations.
The Downtown Cranford office will also hold a Dine or Drink Downtown for a Year Contest where diners are encouraged to send in pictures from their dinners at participating restaurants. Entries can be emailed to [email protected] and should include the participant’s name and address, as well as information on the dish and where it’s from. The pictures will be posted on social media with people voting on their favorite pictures. The winner will receive gift certificates to 12 downtown drink or dining spots, generously donated by the owners. Deadline: Sunday, March 1!
For more information on Restaurant Week, as well as everything that’s happening downtown, you can follow Downtown Cranford on Facebook, Instagram, and Twitter.
Come see for yourself why Cranford has been named a “Union County dining destination!”
Shown at top: Greek salad from Ambeli Greek Taverna.