Kimmee Masi, 42, is a rocker who loves baking. The drummer and manager for the band Our Last Sin, married her love for music and sweets, opening Confections of a Rock$tar bake shop with co-owner Lisa Lasky, in August 2012. Offering custom cakes, cookies, cupcakes and other confections with a rockin’ sensibility and style, the bakery has developed a following from the shore and beyond.
A native of Freehold who started banging on drums at age four, Kimmee developed a love for rock music and baking early on. Her father owned two bakeries where she worked alongside him after age 9, helping bake breads, rolls, cakes and other sweets while getting to know customers and working the front of the store.
Baking was a hobby for Kimmee, who worked in the insurance business for several years while moonlighting as a rock band drummer. But after years of baking for friends and family, word of her talent spread and requests and orders began eclipsing her insurance job. She decided to open her store in Asbury Park, famed for Bruce Springsteen, because of the town’s rock ’n’ roll music history.
Confections of a Rock$tar is best known for its cupcakes. In fact, the bake shop was recently named CBSLocal.com Editor’s Pick as one of New Jersey’s 6 Best Cupcake Shops.
Kimmee’s cupcakes (starting at $3.50) have rockin’ names to match their musical inspirations:
Don’t be Cruel – an ode to Elvis with a banana cake, peanut butter frosting, topped with honey dipped bacon
Sweet Emotion – Aerosmith’s tribute with a vanilla bean cake filled with custard and topped with chocolate ganache
Strawberry Fields – Beatles tribute with a strawberry flavored cake with lemon butter cream frosting
OREO Speedwagon – Confections’ vegan offering – a chocolate cupcake with OREO frosting
S’more Than a Feeling – a tribute to the band Boston; chocolate cupcake with a graham cracker and chocolate chip base topped with marshmallow frosting
10th Avenue Freeze Out – Bruce’s cupcake, chocolate cake stuffed and topped with mint OREO frosting
Happy Birthday vanilla confetti cake with Swiss butter cream and rainbow sprinkles
Road Trip chocolate cake baked with chocolate raspberry ganache and topped with peanut butter frosting
Kimmee’s cupcakes may be her greatest hits, but they certainly aren’t the only big sellers in her shop. Cookies also rank at the top of Confections of a Rock$tar’s charts.
Cookie flavors include:
Vintage ’77: Vinnie Masi’s (Kimmee’s Dad) original chocolate chip cookie
Sweet Trio Sandwich cookies: Two chocolate chip cookies stuffed with a choice of mint, butter-cream or peanut butter fillings
Haulin’ Oats: Vanilla bean buttercream sandwiched between two oatmeal raisin cookies
Hot Pink Animal Print cookies/Decorated cookies: sugar cookies decorated with royal icing
Confections of a Rock$tar’s other specialties include specialty cakes, custom occasion cakes, layer cakes, éclairs, tarts, cake pops, cake shots, brownies and gluten-free French macaroons, which are all baked fresh daily and from scratch. Quarter sheet cakes, which feed 15-25, start at $45.
Masi and Lasky haven’t ignored the bake shop’s four legged friends. The bakery has added cupcakes for dogs in flavors such as honey, carrot and peanut butter, which are chocolate free. They are available all year round and start at $1.75.
Confections of a Rock$tar’s product names aren’t just inspired by famous artists. Some cakes have also been named after local bands. Visitors to the hot pink Confections of a Rock$tar bakery will find a plethora of signatures on one wall from area bands and other celebrities that have stopped in.
“I’m living, breathing and sleeping cupcakes,” said Kimmee. Even though she goes to sleep at 10:00 PM and gets up at 2:00 AM every day, she added, “I couldn’t be happier.”
Visiting Asbury Park soon? Be sure to visit Confections of a Rock$tar and check out some of Kimmee’s favorite spots:
Ivan and Andy’s
Toast (great breakfasts)
Brick Wall
Confections of a Rock$tar
550 Cookman Avenue Unit 104
Asbury Park, NJ (732)455-3510
Store Hours:
Wednesday: 1:00 PM – 8:00 PM
Thursday: 11:00 AM – 8:00 PM
Friday: 11:00 AM – 9:00 PM
Saturday: 11:00 AM – 10:00 PM
Sunday: Noon – 8:00 PM
The bakery is closed Monday and Tuesday for cake consultations (by appointment). Look for extended daily hours in the Spring.
Heidi Raker Goldstein is our Bergen county regional editor. A locavore, cooking enthusiast, publicist and mother of three junior gourmands. Heidi is equally comfy in greasy spoons and high-end restaurants. When not visiting local farmers markets and farm stands in Bergen and Rockland counties, this New England native, former Manhattanite and Bergen county resident is busy running her PR and green marketing agency, Raker Goldstein & Co., buying food, planning menus, cooking food, writing about food or simply eating. Heidi also writes at Redhead With A Fork, a life|style blog. To reach Heidi, email her at [email protected].

SUSSEX COUNTY

March 23rd: Somerset Hills Education Foundations (SHEF) 10th Annual Chili Cook-Off. Come celebrate the 10th anniversary of delicious chili tasting, great music and dancing, western entertainment and a unique silent auction! This year’s event takes place at beautiful Tranquillity Farms in Chester, NJ. Attractions include a mechanical bull, Tito’s Handmade Vodka Bar, Wild Bill’s Olde Fashioned Soda Stand, Epicure Foods cheese displays, and over twenty chefs competing for awards. The VIP Chili Pepper Lounge is hosted in the Farm’s “Champion Circle” oak bar room and has additional catering and specialty drinks.
April 5th: Jersey Shore Restaurant Week April 5-14 Spring Breaks at The Jersey Shore. Ten days, great deals, and fabulous meals!
April 8th: 2nd Annual Taste of Montclair, at The Conference Center, University Hall at Montclair State University. Enjoy the culinary delights of more than 30 chefs who will serve up tastes in an eclectic array of food to the approximately 500 people who will once again enjoy The Taste of Montclair. Freshly shucked oysters, Italian, Spanish, American, Fusion, barbecued chicken and ribs, French, Southern, and even good old fashioned American ice cream are some of the expected treats.
April 11th: Oyster Point Hotel’s “All Hands On Deck” Re-Opening in Red Bank, New Jersey from 6:00-9:00 PM. The opening will support The Boondock’s Fishery in Red Bank. The Navesink Business Group and Red Bank Flavour Restaurants have joined forces with The Oyster Point to help Boondocks’ owner Kelly Ryan rebuild her business.
April 14th-20th: Atlantic City: Tropicana Seafood Week will debut for the first time April! Celebrate everything under the sea with property wide seafood specials, drink specials and discounted retail shopping. Enjoy fresh seafood at FIN, shop nautical fashions and accessories in The Quarter, or even unwind with a sea salt scrub at bluemercury spa. Tropicana is serving up seafood every which way, and there are plenty of ways to get your fix with various specials throughout the week.
April 18th: Atlantic City: Chef Jose Garces Hosts “THE LATIN ROAD HOME” Multi-Course Meal
For the gluten intolerant, the world of craft beer is a foreign place. Up until now, it might as well have been on the moon. Brian Kulbacki and his upstart,
Actually, it’s not that simple. Sorghum is used in place of traditional malt when brewing gluten free beer. Its intense sweetness is difficult to mask, but not impossible. Other grains that don’t contain gluten are corn, rice, buckwheat, millet and quinoa, but there aren’t any malted versions of any of those grains which are commercially available. So, if you are going to go gluten free, you’ll have to malt your own. Even then, you can end up with a thin and sour beer. Oh, and you also have to be careful about the yeast you use because some are cultured in a barley medium. In short, you’ll have to know a lot about brewing to produce a decent gluten free beer.
Successfully negotiating the American Brewer’s Guild 6 month Brewery in Planning course completed Brian Kulbacki’s brewing education. Even though he was already a home brewer, Brian found the course challenging. There’s a lot of engineering and microbiology involved with a little practical business advice thrown in at the end. Not that he needed that. A Boston College grad, Brian majored in Business and Finance. Appropriately enough, it was a tour of the Sam Adams brewery during those college years that introduced him to flavorful beer. Brian also helps run the family business, a funeral home (thus the “departed” part of Departed Soles), as well. Clearly he has the business and brewing chops.


Crystal Tavern and their Sous Vide Buffalo Short Rib Mac & Cheese with local artisinal cheese and bone marrow gratin.
Cielo Restaurant in Fairfield with his Hide & Seek Mac & Cheese
Tipperary Pub in Lakehurst with their Irish Mac & Cheese
Nicole’s 10 in Randolph with Chef Masey’s Lobster Mac & Cheese
After all the sipping and nibbling, the winner by popular vote was Nicole’s 10 with their Lobster Mac & Cheese. Here, Chef Masey is being presented with a magnum of Napa Cellars Chardonnay by Joe Shirley and Daniel Tindal, Regional Manager New Jersey, Trinchero Family Estates.
5 Passover Kosher Wines:
Guiness Brownies with Irish Buttercream Frosting
Orange Bourbon Marmalade

A “Raw” Connection





