About Deborah Smith | Founder of Jersey Bites

September 29, 2007

Deborah Smith, founder of Jersey Bites and owner of Foxtrot Media — Deborah Smith is the founder of Jersey Bites, a Publisher’s Weekly bestselling cookbook author, and owner of Foxtrot Media, a hospitality marketing agency serving restaurants for more than 16 years

Hi, I’m Deborah Smith, founder of Jersey Bites.

What began in 2007 as a passion project centered around recipes and food writing has grown into one of New Jersey’s most recognized independent food publications. Today, Jersey Bites serves as a trusted source for restaurant news, dining guides, chef features, and culinary storytelling across the Garden State.

Over the years, I have had the privilege of covering countless restaurants, chefs, and hospitality professionals while helping readers discover the people and places shaping New Jersey’s vibrant dining scene.

My love for food extends beyond digital publishing. I am also the author of The Jersey Shore Cookbook, a Publisher’s Weekly bestseller that celebrates the flavors and stories of the Jersey Shore. Following the book’s release, I had the opportunity to appear on QVC and in television segments on Good Day New York and CBS, sharing recipes and discussing the inspiration behind the cookbook.

Deborah Smith appearing on QVC to promote The Jersey Shore Cookbook — Deborah Smith appears on QVC to promote The Jersey Shore Cookbook, her Publisher’s Weekly bestselling cookbook celebrating the flavors and stories of the Jersey Shore.

In addition to leading Jersey Bites, I have owned and operated Foxtrot Media since 2010, a hospitality-focused marketing and public relations agency specializing in digital marketing and media strategy for restaurants. Through Foxtrot Media, I work closely with restaurants and hospitality brands to help them grow their visibility both online and in the marketplace.

Between Jersey Bites and Foxtrot Media, my career has been built around one core passion: championing the hospitality industry and helping great restaurants tell their story.

Whether I am exploring New Jersey’s newest dining destinations, interviewing chefs, developing restaurant guides, or working behind the scenes with hospitality brands, I remain committed to spotlighting the restaurants and culinary talent that make New Jersey one of the most exciting dining destinations in the country.

Thank you for reading and for supporting Jersey Bites.