NJ Restaurant Openings, Including Butler and the Board and More

Butler and the Board
Butler and the Board

We’re closing out the summer with several exciting new restaurants. From a British pub experience in Asbury Park to NJ’s first plastic-free grocery store, we’re excited about each of these great Garden State finds. Read on to learn more and follow them all on social media for updates and announcements!

interior of The Black Swan
The Black Swan interior (photo by Brian McCabe)

The Black Swan, Asbury Park

Chef James Avery brings his vision of a European gastropub to life through The Black Swan. The space presents an eclectic take on a traditional public house, featuring comforting dishes such as classic fish and chips and French onion soup. The restaurant features four different dining areas, including a pub and a tea room, offering options for anyone’s preferred vibe.

The Black Swan
601 Mattison Avenue
Asbury Park
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Jessica Sweets, Caldwell

Jessica Sweets, which opened its Bloomfield Avenue doors in June 2021, is a family-owned custom cakery, specializing in custom cakes for all occasions. “We also make sweet treats, such as cookies, cupcakes, cake pops, raspberry oats bars, pies, and our delicious party in a cup,” said co-owner Pedro Santos. “You dream it, we bake it!” Open Monday through Friday, 8 a.m. to 6 p.m.; Saturday 8 a.m. to 4 p.m.

Jessica Sweets
489 Bloomfield Avenue
Caldwell
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Saladworks, Edgewater

The popular salad chain has a new location, in Edgewater. Customers can choose from more than 60 fresh, flavorful ingredients to create their perfect salad, with toppings including pasta and bacon, and plenty of dressing choices. Visitors can also choose from the store’s signature salads, wraps, soups, and more. Open daily, 10:30 a.m. to 7:30 p.m.

Saladworks
725 River Road, Store 1
Edgewater
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Pastadoro, Ewing

Ewing’s newest Italian eatery offers homemade pastas, sauces, and gelatos, all made fresh in-house daily. Try their own gnocchi with pesto, penne vodka—just a few of their many pasta combinations. Located in the College of New Jersey’s Campus Town. Open daily, 11 a.m. to 10 p.m.

Pastadoro
100 Campus Town Circle #101
Ewing
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Freddy’s Frozen Custard & Steakburgers, Linden

Freddy’s has locations nationwide, and the burger-and-custard chain just opened its first-ever New Jersey location as well. What started as a fast-casual Kansas restaurant back in 2002 has turned into a well-known burger joint with locations all throughout the United States. And now, New Jersey joins the Freddy’s club, with its Linden location. Stop in for one of the famous burgers or custard. Open Sunday through Thursday, 10:30 a.m. to 10 p.m.; Friday and Saturday, 10:30 a.m. to 11 p.m.

Freddy’s
810 W Edgar Road
Linden
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Pancho
Pancho

Pancho, Little Silver

This Mexican kitchen just opened its first location in Little Silver—and a second location in Colts Neck is on the way. Pancho features high quality, authentic Mexican dishes, including pastor tacos with charred pineapple, and Mexican street corn, made with locally grown Jersey corn. Keep an eye out for specials including pork belly tacos. Open Tuesday through Saturday, 12 p.m. to 8 p.m.

Pancho
521 Prospect Avenue
Little Silver
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Dry Goods Refillery
Dry Goods Refillery

Dry Goods Refillery, Montclair

Dry Goods Refillery is New Jersey’s first plastic-free grocery store. With a mission to reduce plastics and support a more sustainable and eco-friendly supply chain, customers are encouraged to bring their own containers and fill up on more than 100 products, including beans, grains, pastas, coffee, cooking liquids and oils, spices, and more. Shoppers will also find a full assortment of produce, gourmet and locally prepared foods, and single-use plastic swaps to help customers make an environmental impact simply by making the choice to shop locally.

Dry Goods Refillery
193 Bellevue Avenue
Montclair
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Butler and the Board, Montclair

Chef Jeff Butler is stepping away from the New York City restaurant scene and opening a brick-and-mortar charcuterie shop in Montclair. Butler and the Board (shown at top) will feature small-batch, artisanal charcuterie made with quality ingredients, as well as rotisserie and prepared foods. Follow Butler and the Board on Facebook and Instagram (@butlerandtheboard) for more details about an opening date.

Butler and the Board
103 Forest Street
Montclair
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The Ocean Club
The Ocean Club

The Ocean Club, Seaside Heights

One of the newest restaurants in Seaside Heights, The Ocean Club is right on the beach. The space officially opened in August, and visitors can order everything from small plates to pizza and entrees, such as braised short ribs or squid ink linguine. In addition, guests can reserve cabanas for a yearly fee. The Ocean Club also serves as a space for events of all sizes, from birthday parties to weddings. Open Monday through Thursday, 11 a.m. to 1 a.m.; Friday and Saturday, 10 a.m. to 2 a.m.; Sunday, 10 a.m. to 1 a.m.

The Ocean Club
2 Ocean Terrace
Seaside Heights
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