It’s been long overdue. I mean, we’ve had plenty of one-day celebrations of the Garden State craft beer scene, but it’s finally getting its own week!
The first-ever New Jersey Craft Beer Week, July 13th through the 20th, is the brainchild of Brie Devlin, Executive Director of the Brewers Guild of New Jersey. It’s a part-time gig with big-time aspirations. “It’s the next renaissance of New Jersey craft beer,” she told me when we spoke last week, referring to the recent repeal of some onerous restrictions on breweries and of a new campaign to promote the industry in New Jersey. It’s hard not to share her enthusiasm.
Devlin spent some time in a management role at Czig Meister Brewing (Hackettstown)and as a volunteer for the guild. The naming of her as Executive Director came along with the onboarding of Kaci Collins as Marketing Director. The two have helped revitalize the Guild and have set out to change consumer habits. “The average New Jersey beer drinker doesn’t know about locals,” Devlin told me.
Well, they will now! Or, soon at least.
The fun starts on Sunday, July 13th at New Jersey’s OG craft beer bar, The Cloverleaf Tavern (Caldwell) from 10am to 2pm. They’ll be featuring a Taylor Ham – Pork Roll Brunch! At 3pm, The Landing (Hillsborough) picks up the baton until 8pm. Representing South Jersey, Cinder Bar (Williamstown)joins the fray from 12pm to 4pm. There will be giveaways, food specials, and, of course, great local beer. On Saturday, July 19th, The Stirling Hotel (Stirling) will host a closing event at 5pm.
New Jersey ranks 41st in breweries per capita in the United States. We can do better! We’re Jersey Strong after all. The Brewers Guild of New Jersey has always been active behind the scenes in Trenton advocating for the industry, and now it’s nice to see them out in front of the general public. “Breweries have to be allowed to be creative,” Devlin said, and New Jersey Craft Beer Week is just the beginning.
Follow the Guild’s Facebook page for more details about this and upcoming events. Also, check out their website to find your local brewery and see what they’re doing to celebrate. Or, just go have a beer.
