A Parent’s Perspective: The Juice Water Struggle Is Real
As a parent, I doctored my son’s orange juice more times than I can count—pouring a splash of juice into a sippy cup, cutting it with water, all because I couldn’t stomach the idea of my toddler downing 40+ grams of sugar in one sitting. So when I heard about Loom Beverages, a new juice water brand launched right here in New Jersey, I immediately connected with founder Bill Butrymowicz’s mission. His vision? To create a better-for-you drink that still delivers the flavor people love, without the sugar overload.
Built on Legacy: From a Toms River Garage to a National Brand
Headquartered in Lakewood, New Jersey, Loom is more than just a new entry in the beverage aisle—it’s the evolution of a family legacy. When Bill was just seven years old, his father launched Seaview Beverage from their garage in Toms River. Over the next three decades, Bill grew up immersed in the industry, learning from seasoned veterans whose passion shaped his perspective.
“My dad and I are alike—we’re both driven, independent, and focused,” Bill says. “Watching his dedication has always inspired me. I feel an obligation to build on that foundation and take our family to new heights.”
The Lightbulb Moment: Watered-Down Juice Sparked a Big Idea
The spark for Loom came during a moment many parents will recognize. While pouring his own son a glass of juice and instinctively diluting it with water, Bill realized something: there was a major gap in the market. People still love juice, but they’re increasingly wary of the sugar content. And there hadn’t been meaningful innovation in the category for decades.
That everyday moment led to the creation of Loom—a low-sugar, low-calorie, all-natural juice water beverage that’s as refreshing as it is responsible. Even the name has personal meaning. Derived from “heirloom,” Loom represents something passed down with pride and purpose—just like the Butrymowicz family’s legacy.
What Is Loom? A Healthier, Cooler Take on Juice
Loom isn’t just a better-for-you drink—it’s designed to be a cool, modern option for people who want juice without the guilt. It’s a smart alternative to traditional juice drinks overloaded with sugar, created for today’s health-conscious (but flavor-loving) consumer.
Climbing the Beverage Ladder: Facing Industry Giants
Breaking into the beverage world is notoriously tough. “This is a pay-to-play industry,” Bill explains. “You not only have to build and distribute a breakthrough product, but you also need serious capital.”
Despite those challenges, Bill kept things lean and independent. He leaned on his relationship with Lemon Perfect’s flavor formulation house and managed everything else in-house—staying true to the entrepreneurial roots that defined his father’s business.
Where to Buy Loom: From Local Shops to Amazon and Beyond
Today, Loom is available in New Jersey, New York, Pennsylvania, and Michigan, and can also be ordered online via Amazon. In the Garden State, you’ll find Loom at independent retailers—and soon at ShopRite, thanks to a much-anticipated upcoming launch.
Going National: The Next Chapter for Loom
Loom is growing fast, with distribution agreements signed in Connecticut, Rhode Island, New Hampshire, Alabama, Texas, Wisconsin, and more. The goal? To become a national brand within two years, with broad retail availability and increased online presence.
The Big Goal: Disrupting a Multi-Billion-Dollar Industry
“Our hope is to disrupt the stagnant multi-billion-dollar beverage industry with a better-for-you product that has fewer calories and less sugar,” Bill says. “We’re aiming to be the next billion-dollar brand.”
And the brand isn’t slowing down. While details are still under wraps, new flavors are on the way, featuring some of the most loved profiles in the category. Parents and juice lovers alike will have even more reasons to make the switch.
From a garage in Toms River to store shelves across the country, Loom is the product of hard-earned wisdom, generational pride, and one father’s simple goal: to create something better for his son—and yours.
Website: DrinkLoom.com
