Cocktail Classes Go Virtual to Support Staff During COVID-19

Cul+ure Collective, Reyla, Virtual Cocktail Classes, Reyla, Asbury Park, Deb Smith

As of our publish date, Reyla is open for takeout and delivery. Please check Reyla’s Facebook page for the latest.

The Cul+ure Collective’s creative partner, Pasquale Pipi, and beverage partner, Jaime Dodge, are going virtual with their already popular monthly cocktail classes. Normally the classes would be held at their Reyla location, in Asbury Park, but with the state of emergency, they needed to come up with a creative solution to continue the class and keep their already loyal patrons engaged.

The Culture Collective’s creative partner, Pasquale Pipi, and beverage partner, Jaime Dodge
The Culture Collective’s creative partner, Pasquale Pipi, and beverage partner, Jaime Dodge

Pipi states, “We wanted to do something else to keep our community entertained, beyond our new takeout/delivery program. We asked ourselves, what can we do to benefit our team?

The Quarantine Sessions consist of multiple virtual cocktail classes and labs to gratify their devoted regulars and Agave Club members. Planning the cocktail classes and events virtually through Zoom, a cloud-based service that offers video conferencing, meetings, and webinars, seemed like the best option. Pipi continued, “Jamie and I love what we do. I think that’s what our guests appreciate—and what a cool way to hang out with everyone we’re used to seeing on a weekly basis.”

Quarantine Sessions consist of multiple virtual classes

The first event launched Saturday, March 21, and had 136 people in attendance. The class featured three of Jaime Dodge and Pasquale Pipi’s favorite cocktails. The session was one hour and cost $10, from which all of the sales and gratuities went to supporting the members of their bar teams. With this cocktail class they taught virtual students not only how to craft three of the signature cocktails, but also gave attendees tips and tricks of the mixology trade.

They even created a list of the necessary ingredients or viewers to follow along at home, if they’re so inclined. Once patrons registered, the Zoom meeting ID and the cocktail ingredient list was sent to each participant via email. Once the class ended, they held a Q&A, after which all participants received a follow-up email with the intricate drink recipes.

Upcoming Classes

Pipi and Dodge have added three more events for this week.
Tuesday, March 24, at 6 p.m.: Agave Spirits Club Education—Free hangout (exclusively for Agave Club members)
Thursday, March 26, at 6 p.m.: Cocktail Lab Happy Hour—Free Hangout to Drink and Create Cocktails
Saturday, March 28  at 5 p.m.: Cocktail Class—$10 to Support The Bar Team

The Cul+ure Collective team is rooted in relationship-driven hospitality, so it’s no wonder that they would create an online community during this difficult time. To register for the upcoming events, click here and become part of the new virtual community.

603 Mattison Avenue
Asbury Park, NJ