Food Business Basics Workshop & Training Session

Food Business Basics Workshop & Training Session
Food Business Basics Workshop & Training Session
Have you registered yet? The Food Business Basics Workshop & Training Session at the Rutgers Food Innovation Center is less than two weeks away!
Food Business Basics is a unique opportunity for food entrepreneurs to learn critical aspects of entering or growing their business in the prepared food and beverage industry. Attendees will be in front of movers and shakers working in the industry, who will give advice on to how create, commercialize, market, and sell in this competitive market.
Jersey Bites founder Deborah Smith will be a panelist and roundtable moderator. If you have questions about marketing and growing your brand via social media, you need to get to this event. 
Take advantage of the extended discount rate of $249.00. Student rate is only $29.00. Student ID is required the day of the workshop. 

When and Where

Monday, September 9, 2019
9:00 a.m. to 5:00 p.m. (Lunch will be provided.)

Rutgers EcoComplex
1200 Florence-Columbus Road
Bordentown, NJ

The one-day interactive workshop and training session will include hot panel discussions and roundtable breakout sessions where attendees will be able to learn and get questions answered by business and technical experts, including food scientists, food safety regulators, food buyers and distributors, legal experts, trend and category experts, marketing and packaging gurus, successful entrepreneurs, and many more! 

Hot Panel Discussions and Panelists 

Selling Your Product—How to sell to the retail buyer, foodservice operator, and distributor: 

  • John Lawson, Regional Grocery Buyer with Whole Foods Market
  • Lisa Tenore, Senior Food Buyer with Rutgers University
  • Matt Christmas, Sales with Driscoll Foods (distributor)
  • Diane Holtaway, Associate Director of Marketing & Business Development with the Rutgers Food Innovation Center (Bridgeton)
Brand Power—Creating and protecting your brand:
  • Danielle DeFilippis, Esq, Trademark Attorney with Norris McLaughlin P.A.
  • Deborah Smith, President of FoxTrot Media LLC & Owner/Executive Editor of Jersey Bites
  • Michael Wilson, Owner & Creative Director of Madevisible Studio
  • Damon Riccio, Account Executive with ROI-NJ
  • Lisa Kent, Founder/Marketing & Innovation Consultant, The Luminations Group LLC
  • Sioux Irvin, Owner / Principal with Conshohocken Color Corporation
Show Me The Money—How to plan for and access capital: 
  • George Cook, Co-Founder with Honeycomb Credit
  • Carol Waties, Director with NJ Small Business Development Centers
  • Marc Kramer, Executive Director with Private Investors Forum
  • Janis Grover, Specialty Food Consultant with Grover Global Food Marketing LLC
From Concept To CommercializationTransforming your idea from concept to package: 
  • Richard McArdle, Executive Director with Rutgers Food Innovation Center (Bridgeton)
  • Nolan Lewin, Director with Rutgers Food Innovation Center (Piscataway)/Director of Operators (Bridgeton)
  • Anshu Dua, Co-Founder & CEO of The Chaat Company
  • Joe Sudo, Founder of Not Joe Mama’s Sauce
  • Julie Elmer, Associate Director of Food Technology with Rutgers Food Innovation Center (Bridgeton)
Food SafetyWhat you need to know: 
  • Donna Schaffner, Associate Director of Food Safety, Quality Assurance & Training with Rutgers Food Innovation Center
  • Jeanne Garbarino, Food Safety Consultant
  • Eva Szewczyk, Food Safety HACCP Trainer, with the Rutgers Food Innovation Center
  • Stephen Dagrosa, Food Safety & HACCP Instructor

Roundtable Topics for the Afternoon (as of August 23, 2019)

  • Selling to the Retail Buyer and Food Merchandising
  • Selling to the E-commerce Buyer  
  • Selling to the Foodservice Buyer and Distributor
  • Protecting Your Brand
  • R&D/Manufacturing Your Product
  • Scale Up Your Product and Working With Food Operations  
  • Advocate for Small Businesses   
  • Building Your Brand
  • Marketing & Communication Programs that Grow Your Business
  • Graphics & Design, from Logo to Packaging
  • Food Safety
  • Ask the Entrepreneurs
  • Accessing Capital for Your Business
  • Specialty Food Trends

At the end of the day, there will be an opportunity to network with fellow attendees and presenters to develop and build business relationships that will be invaluable to you and your business. 


  • 8:15 a.m.: Attendee sign in & Continental Breakfast
  • 9:00 a.m. to 10:30 a.m.: Panel Sessions
  • 10:40 a.m. to 11:00 a.m.: Break
  • 11:00 a.m. to 12:40 p.m.: Panel Sessions
  • 12:40 p.m. to  1:30 p.m.: Lunch (provided)
  • 1:30 p.m.  to  3:30 p.m.: Roundtable Sessions
  • 3:30 p.m. to 5:00 p.m.: Networking 


Registration fee: $249 per person 
Student rate: $29 per person; student ID must be presented day of the event.