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Opening: The Vintage Cake Design Studio


A few years back, I happened to taste one of the most exquisite macarons—outside Paris—I had ever tried. Fast forward another year and I was able to indulge in a piece of cake that was as stunning to eat as it was to look at. A few months later I learned that those two experiences happened to be brought into the world by the same woman: and one with whom I graduated high school. Since those first few delicious encounters, Gina Roselle-Broschart’s business, The Vintage Cake, which she owns with partner and fellow pastry chef, Nancy Lee, has grown. They recently established a storefront in Atlantic Highlands. (Above, Lee is pictured on the left, and Roselle-Broschart is on the right.)

The Vintage Cake, Jersey Bites, Melissa Beveridge

Mayor Rhonda Le Grice does the honor of cutting the ribbon for the grand opening.

Open for Business

On Monday, November 28, The Vintage Cake opened its doors on 1st Avenue in Atlantic Highlands, New Jersey, joining a growing array of businesses that deliver unique offerings, from IPA from Carton to Southwestern dishes from Copper Canyon to juice from newcomer Jus Organic, and they fit right in.

“We’ve been searching for a space for over a year and when we saw this kitchen in Atlantic Highlands, we knew we couldn’t let it pass,” said Roselle-Broschart, the former executive pastry chef at Somerset Park’s The Palace and Red Bank’s Antoinette Boulangerie. “It’s a great street to be a part of and we’ve really just fallen in love with the business owners.”

The Vintage Cake, Jersey Bites, Melissa BeveridgeThe feeling is definitely mutual. Over 120 people came to wish Roselle-Broschart and Lee the best in their endeavor as they officially opened their doors for business. From elaborate cakes on display (no, you can’t eat them), to a kitchen that is ready to keep baking up some of the finest desserts in the area, the space is warm and inviting.

Taste and You’ll See

The newly opened shop will be home to tastings for weddings as well as brainstorming sessions with clients looking to create The. Perfect. Cake. In the future, hopes to host both large and small hands-on classes for amateur bakers, to help them learn professional techniques to use at home.

The Vintage Cake, Jersey Bites, Melissa Beveridge“We’ve both taught and we’ve both been executive pastry chefs, so we not only know our craft, but we want to share it with others,” said Roselle-Broschart. “Honestly, there’s nothing hidden about how we do things, we’re just doing it right and not cutting any corners. That makes all the difference.”

One bite of any cake or dessert from the pair and you’ll become cake snob as well (Roselle-Broschart said they’ve successfully ruined their friends and family, who have become cake connoisseurs). True to their word of “treating every cake as a dessert,” the pair bakes up the highest quality treats using only natural, raw ingredients (no mixers or pre-made items here). What has come out of their kitchen tastes just as good as it looks. Aiming for “perfection in design and taste,” they want to exceed everyone’s expectations of what they’ll find in a dessert.

Professional Presentation

For these professionally trained Pastry Chefs , the inside of the cake is just as important as the outside, and if you get a chance to check out their Instagram, you’ll soon be drooling. Inspired by the “timeless beauty of vintage design,” The Vintage Cake is not turning out boring cakes, instead their cakes and desserts are timeless. With wedding cakes featuring beautifully crafted flowers to sculpted cakes that are a bit more whimsical, they’ve proven that they’re not only at the top of their game as professional pastry chefs, but true artists as well.

The Vintage Cake, Jersey Bites, Melissa BeveridgeWhether you decide on a classic vanilla sponge cake with a traditional Tahitian vanilla buttercream filling or you fancy it up with curds, compotes, and ganaches, their cakes and desserts—think French macarons, petit fours, gourmet cupcakes, and custom sugar cookies—will turn you into a fan.

The Vintage Cake, Jersey Bites, Melissa BeveridgeWith accolades from The Knot to Style Me Pretty and Wedding Wire, as well as local chefs from Dish, Graze Restaurant, and Joe Leone’s, it’s no surprise that after three years of building their business, Roselle-Broschart and Lee have become a duo to know for those in the know. Now, they’re ready to expand and get everyone to always say yes to cake. (So I suggest that you e-mail them ASAP to get your order in!)

The Vintage Cake
171 1st Avenue
Atlantic Highlands, NJ
732-872-2253

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