What could possibly prompt a 33-year-old organization that distributes more than 12 million meals to 132,000 people every year in Monmouth and Ocean Counties to up and change its name?
A name change wasn’t on the FoodBank’s to-do list when they embarked on a survey of benefit recipients, volunteers, donors and citizens of the two counties. However, as the responses started coming in, one common point became crystal clear: Most people had very little knowledge of the variety of services the FoodBank—now Fulfill—offers. You see, hunger is only one piece of the relief puzzle that this organization responds to every day. The average person, even many people involved with the non-profit in one way or another, had no idea. Coming up with a new name to support an identity that speaks to all of the programs the FoodBank offers as well as its mission became the enormous undertaking of a special committee.
The new name, colors, and tagline “reflect the fact that today we focus on more than food distribution. It reflects our commitment to fulfill more of the needs of our neighbors and win the battle against hunger. It reflects our comprehensive approach that goes beyond providing food and helps those in need get to a place where they can get back on their feet for good.”
This video offers a glimpse at the many facets of Fulfill.
Like Fulfill on Facebook to help launch the new name and spread awareness of this meaningful organization!
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An anonymous donor has pledged $1 per new page like, up to $5,000, on Fulfill’s Facebook page. Please like the page and spread the word by sharing it within your networks!
3300 State Route 66