Seafood-loving foodies have a new reason to celebrate, thanks to ShopFreshSeafood.com. Owner Megan Grippa, a former Macy’s shoe buyer, has taken the hassle out of buying fresh fish by offering customers fresh catch sourced directly from the New Fulton Fish Market in the Bronx. After ordering through the website or by phone, orders are shipped to consumers within the continental U.S. within one business day.
Grippa’s family’s four generations in the seafood business convinced her that the market for fresh fish was strong enough to build an online delivery business. “With more than fifty years of experience in the seafood business under my family’s belt, my goal in creating ShopFreshSeafood.com was to give consumers access to the freshest fish with a few clicks,” says Grippa. “Our customizable packages make ShopFreshSeafood.com the ideal source for any occasion or need, from Feast of the Seven Fishes to a dozen Maine lobsters.”
Grippa believes that the website is ideal for consumers interested in convenience shopping, unparalleled freshness in seafood, and unusual gift giving. The site currently offers a fish-of-the-month club and expects to see traction in the bridal registry, thank you, and Father’s Day gifting sectors. During the holiday season, ShopFreshSeafood.com also sells holiday gift packages.
ShopFreshSeafood.com’s wide range of seafood products is growing, with striped bass, lobster, tilapia, scallops, and the Grippa family specialty—king salmon—as part of its current offerings. A 3.5 pound king salmon fillet costs $72 while a 3 pound bag of dry Barnegat scallops is $63. Four hand-cut tilapia fillets cost $58 or consumers can opt for two whole tilapia fish for $38. The family works out of the New Fulton Fish Market in the Bronx and ensures that all seafood is of top-notch quality through thorough inspection of the fish’s look, taste and smell.
“Fresh seafood should not have that ‘fishy’ smell,” advises Grippa. “If there’s any odor, that’s a signal that it’s past its prime. The odor is caused by bacteria that gets in and destroys the protein. Fresh fish does not have an offensive aroma.”
All of ShopFreshSeafood.com’s offerings are just what the name indicates – fresh. That freshness is maintained through the delivery process, thanks to overnight shipping with Styrofoam packaging and reusable cold packs to securely protect the day’s catch for orders. All orders over $100 receive free shipping.
ShopFreshSeafood.com is the only online fish market affiliated with the venerated New Fulton Fish Market. Customers can place orders by visiting www.shopfreshseafood.com or calling 718-842-8850. First-time online orders receive 10% off.
ShopFreshSeafood.com contracts with fishermen using sustainable methods to harvest the most delicious, nutritious, seasonal offerings from U.S. and Canadian waters. It offers varieties of salmon, scallops, crab, shrimp and branzini along with lobster and oysters. The company offers custom orders for special sizes, cuts, or species. For more information, seasonal charts, how-to preparation guides and recipes, visit www.ShopFreshSeafood.com.
Bronx, New York City
Heidi Raker Goldstein is our Bergen county regional editor. A locavore, cooking enthusiast, publicist and mother of three junior gourmands. Heidi is equally comfy in greasy spoons and high-end restaurants. When not visiting local farmers markets and farm stands in Bergen and Rockland counties, this New England native, former Manhattanite and Bergen county resident is busy running her PR and green marketing agency, Raker Goldstein & Co., buying food, planning menus, cooking food, writing about food or simply eating. Heidi also writes at Redhead With A Fork, a life|style blog. To reach Heidi, email her [email protected]